maintained.ae — Technical SEO Audit & Progress Tracking
Each check is scored 0–10. The table below shows the current score, the March baseline, and the change.
| Check | Mar 2026 | Apr 2026 | Change | Status |
|---|---|---|---|---|
| SSL Certificate | 10/10 | 10/10 | — | PASS |
| HTTPS Redirect | 10/10 | 10/10 | — | PASS |
| Robots.txt | 0/10 | 10/10 | +10 | IMPROVED |
| XML Sitemap | 0/10 | 0/10 | — | FAIL |
| Title Tag | 0/10 | 0/10 | — | FAIL |
| Meta Description | 0/10 | 0/10 | — | FAIL |
| Headings (H1/H2) | 5/10 | 10/10 | +5 | IMPROVED |
| Image Alt Text | 0/10 | 3/10 | +3 | PARTIAL |
| Schema / Structured Data | 0/10 | 0/10 | — | FAIL |
| Open Graph Tags | 0/10 | 0/10 | — | FAIL |
| Canonical URL | 0/10 | 10/10 | +10 | IMPROVED |
| Viewport Meta | 10/10 | 10/10 | — | PASS |
| Hreflang | 5/10 | 5/10 | — | N/A |
| Charset | 10/10 | 10/10 | — | PASS |
Between the March baseline and this April audit, the following improvements were detected on the live site:
| Improvement | Before | After | Impact |
|---|---|---|---|
| Robots.txt added | Missing | Present (User-agent: * / Allow: /) | HIGH |
| Canonical URL implemented | Missing | Self-referencing canonical on homepage | HIGH |
| Heading structure improved | Multiple H1s / poor structure | Single H1, well-structured H2 hierarchy (9 H2s) | MEDIUM |
| Partial image alt text | 0% coverage | 29% coverage (11/38 images) | MEDIUM |
The following issues still need to be addressed, sorted by priority.
| # | Issue | Priority | Details | Recommendation |
|---|---|---|---|---|
| 1 | Missing title tag | CRITICAL | The homepage has no <title> tag. Inner pages show only generic "» Page Name" format. | Add unique, keyword-rich title tags to every page. Homepage: "MAINTAINED | Home Maintenance Services in Dubai & London" |
| 2 | Missing meta description | CRITICAL | No meta description on any page. | Add compelling, 120–160 character descriptions to every page with a clear call to action. |
| 3 | No XML sitemap | CRITICAL | /sitemap.xml returns 404. No sitemap reference in robots.txt. | Install Yoast SEO or Rank Math to auto-generate a sitemap. Submit it to Google Search Console. |
| 4 | Missing Open Graph tags | HIGH | No og:title, og:description, og:image, or og:url tags found. | Add OG tags to all pages for proper social media sharing previews. Use the company logo as fallback og:image. |
| 5 | No structured data | HIGH | No JSON-LD schema markup found on any page. | Add LocalBusiness schema with Dubai and London locations, Service schema for each service page, and Organization schema sitewide. |
| 6 | 71% images missing alt text | MEDIUM | 27 of 38 images on the homepage lack descriptive alt attributes. | Audit all images site-wide and add descriptive, keyword-relevant alt text. Format: "MAINTAINED engineer performing [service] in [location]" |
| Page | URL | Title Tag | Status |
|---|---|---|---|
| Homepage | maintained.ae/ | Missing | FAIL |
| About Us | maintained.ae/about-us/ | » About Us | POOR |
| Services | maintained.ae/services/ | » Services | POOR |
| Communities | maintained.ae/communities/ | » Communities | POOR |
| Contact Us | maintained.ae/contact-us/ | » Contact Us | POOR |
| Academy | maintained.ae/academy/ | » Academy | POOR |
Inner pages have a basic title format using "»" prefix, which is not SEO-friendly. Each page needs a unique, descriptive title tag containing relevant keywords.
Recommended actions for the coming month, ordered by impact on SEO performance.
| # | Action | Priority | Expected Score Impact | Effort |
|---|---|---|---|---|
| 1 | Install Yoast SEO or Rank Math — This single action will enable title tags, meta descriptions, XML sitemap, and OG tags across the site. | CRITICAL | +2.0 to +3.0 points | 30 minutes |
| 2 | Write title tags and meta descriptions for all pages (homepage, services, communities, about, contact, academy). | CRITICAL | Included above | 1–2 hours |
| 3 | Add JSON-LD structured data — LocalBusiness schema (with both Dubai and London locations), Organization, and Service schemas. | HIGH | +0.5 to +0.7 points | 1 hour |
| 4 | Complete image alt text audit — Add descriptive alt attributes to all 27 images currently missing them. | MEDIUM | +0.3 to +0.5 points | 1 hour |
| 5 | Add hreflang tags linking the English and Arabic versions of the site. | MEDIUM | +0.2 points | 30 minutes |
| 6 | Submit sitemap to Google Search Console — Once the sitemap is generated, register the site and submit. | HIGH | Indexing improvement | 15 minutes |
| Month | Score | Rating | Notes |
|---|---|---|---|
| March 2026 | 3.3/10 | POOR | Baseline audit. Major gaps across all on-page elements. |
| April 2026 | 5.3/10 | NEEDS IMPROVEMENT | Robots.txt, canonical, heading structure, partial alt text added. |